In 2012, there was a negative growth in China's bearing industry, many bearing enterprises were unable to withstand the shock of the market and closed down one after another. "At that time, the company was just founded, and we also faced huge survival pressure," said Zu Xiaomian, general manager of Tianjin rebars electric bearing company. Behind this is the result of structural imbalance of supply and demand in China's bearing industry. As an indispensable joint of mechanical equipment, bearing has developed rapidly with the development of mechanical industry since 2005. However, around 2012, due to the overcapacity of China's medium and low-end bearings, the supply of high-end bearings was insufficient, and the development of the bearing industry was once sluggish.

An opportunity to open up a new market. In 2012, the state issued the notice on promoting the healthy and rapid development of e-commerce to promote the application and development of e-commerce in the field of Commerce and circulation. Tianjin, as a national e-commerce demonstration city, actively responded to the call of the government, continuously promoted the deep integration of informatization and industrialization, upgraded traditional industries through e-commerce transformation, and entered the largest place in South China with small encouragement The B2B e-commerce platform of gold diggings.

"There are shops and customers from all over the world on the gold rush. After a week's online visit, I privately compared with friends and merchants of other platforms and found that our daily traffic was very considerable," said Zu Xiaomian. "Here, I really saw the market demand." he developed various types of bearings according to the requirements of different customers, and became NSK, ease high-speed bearing, Rui bearing of Japan Dian SKF and many other foreign high-quality brand agents, business began to have a bright future. Zuxiaomian leads the enterprise to continue to go against the trend and fight for a unique development path in the fierce competition of the bearing market. In the first half of 2016, Tianjin rebars electric bearing company achieved a turnover of 5 million yuan, 82% of the annual target.

It is understood that gold diggings is one of the top ten B2B e-commerce enterprises supported by the state, which was founded in the year of vigorous development of China's e-commerce. Over the years, the gold diggings have built a low-cost and efficient marketing channel for many small and medium-sized enterprises, helping many enterprises achieve gorgeous transformation. The e-commerce platform selected by zuxiaomian is only one of the important positions for the country to promote the transformation of small and medium-sized enterprises. With the strong support of the state, the wave of e-commerce has swept across the country, giving fresh vitality to the bearing industry, and many enterprises have thus found a fast lane for transformation and upgrading.

In 2015, the release of the State Council on vigorously developing e-commerce and accelerating the cultivation of new economic power required to promote the deep integration of e-commerce and other industries, which played a key role in the synchronous development of industrialization, informatization, urbanization and agricultural modernization. The support of national dividend policy has given e-commerce a space for rapid development and stimulated the role of e-commerce in promoting the development of national industrialization. "E-commerce provides enterprises with a broad Internet market. While updating the modern sales mode, it effectively reduces the communication and operation costs of enterprises and improves the efficiency of resource allocation of the whole industry." Vice president of Guangdong E-Commerce Association, member of the Economic Working Committee of the Standing Committee of Shenzhen Municipal People's Congress and CEO of gold diggings said to Jun.

In recent years, the bearing industry has accelerated the pace of technological upgrading and industrial integration. "Many low energy and low efficiency bearing enterprises have begun to withdraw from the market gradually, and China's bearing industry has begun to enter the forefront of international and domestic market segments." Zhou Yu, Secretary General of China bearing industry Association, said, "in the future, we will promote the implementation of" bearing + Internet "action, and promote the transformation and upgrading of bearing enterprises During the 13th Five Year Plan period, the added value of China's automobile bearing industry will increase by 7% annually, which will promote new breakthroughs in the market